Humber Health Specialists Inc. is announcing that as of September 2018 it is rebranding to PinPoint Health Group and operating its assets as PinPoint Health and PinPoint Health affiliates.
This rebrand is an effort to create a more consistent brand image as the company continues to grow. “PinPoint” was chosen as the phrase for the new brand since it is consistent with the companies value of precise quality care. The new logo will feature blue, green and white tones to create a calming feel and will also highlight its core broad service offerings of Medical, Rehab, and Wellness, as the company’s new branding and visual identity.
It will also feature a green swirl that represents the action “pinpoint” or “narrowing in on something”.
This rebrand will be applied immediately to the company’s two clinics. Humber Family Chiropractic, Rehabilitation & Wellness being changed to PinPoint Health- Rexdale Humber Family Clinic, and The Orthopaedic Physiotherapy Specialist (TOPS Physio) will change to PinPoint Health- Etobicoke TOPS Clinic.
The medical assessment division will now be known as, Humber Medical Assessments, a division of PinPoint Health. This new identity will also be applied to “The Doctor Pain Show”, which now airs on Global News Radio AM640, and will now be called “The PinPoint Health Show”.
Finally, the branding identity will also be used on all social channels and the hashtag, “#PinPointYourHealth” will be adopted and used.
